Problems

Small gym owners are losing members to apps like Cult.fit. They have no digital presence and don't know how to create one. They serve a critical community function but are being squeezed out by big-tech fitness solutions with deep pockets.

In South Asia, mental health is heavily stigmatized. People who could benefit from therapy don't seek it because of family pressure and social judgment. Even those who want help can't find affordable, anonymous options in their city.